Customers love deals, offers, discounts, coupons but are these discounts captivating enough to keep a customer sticky towards a brand? We should pose this million-dollar question to brand marketers while trying to understand how well versed their brands are in understanding consumers and the steps they take before launching loyalty programmes. Why are they facing a tough time in providing premier customer experience, building customer engagement, employing retention strategies and rewarding frequent shoppers? How innovative are they in assembling crucial data base and leveraging analytics and technology play towards creating customer loyalty for an organisation? How can they manage their loyalty programmes better?
To answer these questions and much more, top Indian marketers and experts from consumer services space will share deep insights about their experiences and learnings with customers, businesses and loyalty programmes at the much awaited fourth edition of India Loyalty Conclave 2014.
The summit will be held on November 12 at Vivanta By Taj, Mumbai.
Interesting topics covered in the agenda include:
Need for capturing customer data: Laying the groundwork to make loyalty programmes effective
Have the loyalty programmes in India really taken off?
Deriving from the mature western markets and the role played by analytics
Hits and misses in Indian loyalty programmes: a reality check on the science of loyalty practices
Decoding future of loyalty marketing discipline in India
Emerging loyalty trends in consumer retail
For more details on the agenda, click here.
The summit will bring together more than 150 top CMOs, CXOs, innovators, customer retention and engagement specialists from leading consumer brands and businesses including retail, online, travel, hospitality and financial service industry to discuss and debate on the future of Indian loyalty ecosystem.
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