Wellversed Health Pvt. Ltd, which sells food products online under the Ketofy brand, has acquired fitness coaching company Sportfit for an undisclosed amount.
Delhi-based Sportfit enables health outcomes through physical activities and diet counselling.
Cricketer Yuvraj Singh-backed Wellversed will expand its portfolio of health-transformation programmes to athletic transformations as well through this acquisition, as per a press statement.
"The lack of genuine healthy food and nutrition products was the biggest block we faced at Sportfit in making health outcomes more accessible to our subscribers," said Aaris Kalra, founder of Sportfit.
Sportfit, launched in early 2019, has a presence across over 100 athletic venues in Delhi-NCR and was oriented more towards 1-to-1 in-person physical activity sessions and diet counselling prior to the lockdown. With the acquisition, the Sportfit methodology will be scaled pan-India through the Wellversed platform.
Wellversed recently closed its pre-Series A funding round with investment from the ace cricketer, at a valuation of close to Rs 100 crore.
Wellversed was founded in 2018 by Aanan Khurma, Aditya Seth and Ripunjay Chachan, according to its website. Its products are focused on the ketogenic and low-carbohydrate segment.
The startup had initially raised $250,000 in its pre-Series A funding round in September last year from a clutch of investors including Tejinderpal Miglani, co-founder of diversified financial services group Indiabulls.
Other investors who took part in the round include Alok Mittal, co-founder and chief executive of non-banking financial company Indifi Technologies Pvt. Ltd, and Rohit Chanana, founder and managing partner of Sarcha Advisors.
The startup was incubated by Gurugram-based sector-agnostic Huddle, whose portfolio includes companies such as Poshtick, Trillbit and Jade Forest.
Investments in nutrition-focussed startups have been gaining traction as health awareness rises.
In August, Habbit Health and Nutrition raised a pre-seed funding round led by early-stage venture capital firm 3one4 Capital and Utsav Somani of crowdfunding platform AngelList India.
In July, angel investment platform ah! Ventures invested in Ripsey, which says its nutrition-focused service helps customers develop a sustainable and healthy eating lifestyle.
In June, Matrix Partners India led a $5 million Series A funding round in plant-based nutrition brand Oziva.