Web-based recommendation engine, which acts as a virtual career counsellor and helps students make smart career decisions, has raised an undisclosed sum in series A funding from Nirvana Venture Advisors, the early-stage venture capital fund of the Patni family.

“Our investment is driven by an impressive founding team and their insightful use of social media and analytics, to help Indian students make education choices and plan their early careers,” said Rajan Mehra, managing director of Nirvana Venture Advisors.

Founded in 2010 by Mohit Gundecha and Suruchi Wagh, the company runs, offering virtual career counselling to students. It reaches out to target audience chiefly through social media websites.

“Our virtual career counsellor has already helped several thousand students make better career decisions regarding colleges and study streams. The investment is an opportunity for us to scale up our Web infrastructure and grow our team,” said Suruchi, founder and COO of the company.

The company’s virtual career counsellor offers a suite of online tools, which use psychometric evaluations and math models on past admission patterns to give out personalised suggestions. While University Suggestor and College Suggestor help students increase their chances of admission, Branch Suggestor helps them choose suitable study streams.

Nirvana Venture Advisors is India’s first early-stage venture capital fund, exclusively focusing on digital (mobile and Internet) and electronics space. The fund has been anchored by the Patni family, pioneers in the Indian ITES ecosystem and early adopters of the changing market trends.

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