Kosha, a specialized winter wear brand, has raised an undisclosed amount in seed funding from a clutch of individual and financial investors including Tres Monos Capital and Narendra Hiranandani, founder of Enhira Software, the company said in a statement.
Kosha, which was launched in 2017 by Yuktie Jhangiani, offers technically designed garments ideal for adventure travel and fashionable trench coats, accessories and sweaters.
Jhangiani, who is a certified mountaineer, said Indian consumers have had to pay a very high price to wear outerwear designed for sub-zero temperatures. “We have customized our offering at one-tenth the price without compromising quality and keeping all the manufacturing operations in India,”Jhangiani said.
Sweta Jagirdar, general partner of Tres Monos Capital, said the firm is impressed by the transformation that Yuktie has led over the last three years, building on a decades-old family business to create a contemporary brand and offer state-of-the-art outerwear and travel gear to Indian customers.
The company has sold over 10,000 thermals and 600 jackets in the last two years and hopes to scale up its business with the new fund infusion.
In the broader segment, women’s apparel brands Biba (Warburg Pincus and Faering Capital), AND (General Atlantic) and W (TA Associates), among others, have raised private equity funding in the past.
In May, Mumbai-based private investment firm Alpha Capital invested Rs 80 crore ($11.5 million) in women’s ethnic and casual wear label Shree.
