Why Indian startups should focus on post-purchase experiences

By Sangeeta Ojha

  • 07 Nov 2022
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Credit: 123RF.com

In today's highly competitive market, a seamless customer experience gives brands an opportunity to establish brand loyalty. Startups can enhance brand perception by focusing on customer-driven strategies. While product quality matters, a great post-purchase experience can be a game changer. What is a post-purchase customer experience? Post-purchase customer experience refers to the ......

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