Wadia Group flagship Britannia virtually scraps its largest FMCG buy
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Wadia Group flagship Britannia virtually scraps its largest FMCG buy

By Prithvi Durai

  • 02 Sep 2025
Pro
Wadia Group flagship Britannia virtually scraps its largest FMCG buy
(Photo By Kaboompics.com; from Pexels)

Fast-moving consumer goods (FMCG) giant Britannia Industries, a household name in India with operations in bakery, dairy, and other snacking categories that has largely built its business organically, has scrapped a proposed deal to buy a VC-backed food company in what could have been Britannia’s biggest ever acquisition, VCCircle has ......

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