Viral Oza joins Lodha Group as chief marketing officer

Lodha Group, one of the largest privately held real estate developers in India, said it has hired Viral Oza as chief marketing officer.

Oza joins the company from media house Bennett Coleman & Company Ltd where he was working as director of marketing. Prior to this, he was marketing director and member of the India leadership team at Nokia.

He has also worked with Unilever in India, Philippines and the UAE in his career spanning over two decades.

“Viral’s role will cover a wide array of customer-facing activities including marketing, customer care and hospitality and facility management, so as to provide an integrated brand platform to consumers,” Shaleen Madan, head of HR at Lodha Group, said in a statement.

The Mumbai-based developer has hired a slew of senior executives lately to strengthen its leadership team. In April, it hired around 11 senior executives including chief sales officer Prashant Bindal, chief financial officer Jayant Mahrotra and vice president of corporate finance Hari Kishan Movva.

The hiring comes at a time when the developer has set an ambitious target of achieving sales of Rs 20,000 crore in five years’ time. In financial year 2015-16, it clocked revenue of Rs 6,400 crore and is looking at a target of Rs 10,000 crore for the current financial year.

Lodha Group has operations in Mumbai, Pune and Hyderabad in India and London in the UK.

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