VC-backed haircare brand Traya eyes new categories, offline play for expansion

Traya, a direct-to-consumer haircare brand that counts venture capital firm Fireside Ventures and mid-market private equity firm Xponentia Capital as investors, is expanding its product offerings across categories and diversifying its distribution formats as part of efforts to accelerate revenue growth, a top executive told VCCircle. Traya, operated by Tatvartha Health ......