US firm invests in Bengaluru-based sales analytics startup DigiConnectt
Prrashanth H. Nagaraj, Founder and Managing Director, DigiConnecttTechnologys Pvt. Ltd.

DigiConnectt, an artificial intelligence startup that offers sales analytics and enablement solutions, has raised $125,000 (Rs 83.75 lakh) in seed funding from US-based transport management solutions company Aspire Logistics LLC.

The Bengaluru-based firm said it plans to use the fresh capital for advancing its technology, strengthening its product line-up and consolidating its research capabilities.

Operated by DigiConnecttTechnologys Pvt. Ltd, the startup aims to help organisations with business intelligence insights and focuses on developing products that enhance sales productivity.

DigiConnectt was founded last year by Prrashanth H Nagaraj, who is also the firm’s managing director. Nagaraj has previous sales experience across industries such as banking, insurance, manufacturing, IT and digital media. He is also the founder and managing director of SavasInc, a digital media and marketing company that provides consultation and services.

L Connectt is DigiConnectt’s flagship product. Its AI–powered engine SimplifAI infuses advanced business intelligence into the ecosystem to boost resource performance and market penetration.

“We will be investing in R&D to optimise L Connectt and its feature sets. We will be adding additional workforce in an effort to add value to our product portfolio,” said Nagaraj.

Investor Aspire Logistics said it felt DigiConnectt had the potential to grow into a global leader in the sales and customer relationship management (CRM) industry.

Deals in the space

A few startups in the broader artificial intelligence and analytics spaces have raised funding in recent months.

Last month, conversational artificial intelligence platform Avaamo Inc. raised $14.2 million (around Rs 95 crore) in a Series A funding round.

In March, Bengaluru-based fraud analytics solution provider TrustCheckr received $100,000 (Rs 65 lakh) in angel money from a city-based conglomerate and two high net-worth individuals.

In November last year, Infosys co-founder Kris Gopalakrishnan made an undisclosed personal investment in Singapore- and Chennai-based big data and analytics startup Crayon Data Pte Ltd, an investee firm of Tata Sons’ chairman emeritus Ratan Tata.

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