TC Show Off Ep5: How Browntape enables e-merchants to sell on multiple online marketplaces

By VCC Staff

  • 26 Jun 2014

In the fifth episode of TC Show off, a weekly video show that provides startups a platform to showcase themselves, their business models, the core USP etc., Goa-based Browntape eCommerce, which provides a SaaS-based service for e-merchants to start selling on multiple marketplaces like eBay, Amazon, Snapdeal and Flipkart etc., introduces its offerings.

Speaking on the market opportunity, the company’s co-founder Gurpreet Singh mentioned that there are close to 50,000 e-merchants on leading e-commerce platforms who struggle with excel sheets for managing orders and handling customer grievances. A GSF accelerated startup, Browntape’s tool integrates with all these marketplaces in a manner that orders from multiple sites flow on a single panel.

He also stated that besides centralised inventory, the platform eases all shipment related tasks and also provides a dashboard of sales. Presently, it has 400 customers who have flown orders worth Rs 50 crore through its system.


It charges a fee that ranges between Rs 1,000 and 9,000 depending on the number of orders and number of platforms through which the merchant sells its products. Headquartered in Goa, the startup has close to seven employees and is aggressively hiring.

Mukul Singhal, principal of SAIF Partners feels while the pain point that the startup is trying to address is real, things around ‘process automation’ become a commodity in the long term.

“Today there may be a market, but there could be fragmentation in the market in the future. Browntape must also consider introducing features to help vendors acquire customers in marketplaces as they have very little know how of the search paradigm,” said Singhal.


Watch the video for more.

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