Standard Chartered Bank has roped in Citibank's Sanjeeb Chaudhuri as regional head, South Asia and group chief marketing officer, consumer banking. He will be based out of Mumbai from where he will look at both the portfolios.

Chaudhuri was till recently chief executive officer (CEO), retail and commercial banking, Central and Eastern Europe, Middle East and Africa, Citibank, while also holding the role of head, retail banking and chief marketing officer for Europe, Middle East and Africa. He was also a member of the Citi CEO Leadership Forum, the Citi Global Digital Council and the Citi Global Advertising Council.

Chaudhuri will be responsible for Standard Chartered's consumer banking operations in India, and will have the heads of consumer banking in Bangladesh, Nepal and Sri Lanka report to him. In his capacity as group CMO, he will also have the senior consumer banking marketing staff (mostly based in Singapore) report to him.

Chaudhuri takes over the South Asia mandate from Vishu Ramachandran, who maintains his responsibilities as regional head, Middle East, Pakistan and Africa. He takes on the chief marketing officer role from James Galloway, who has been appointed global head, preferred and personal banking.

Steve Bertamini, chief executive officer, consumer banking and group executive director, Standard Chartered said that the new appointment reflects the growing importance of South Asia in the company's consumer banking business, and the new stand-alone South Asia regional role will enable increased management focus on this dynamic region.

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