Sirona founders buy back feminine hygiene brand from Good Glamm group

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Sirona co-founder Deep Bajaj

Deep Bajaj and Mohit Bajaj, the founders of feminine hygiene brand Sirona, have bought back their company from Warburg Pincus-backed The Good Glamm Group, which is facing a severe cash crunch.   Good Glamm had completed the acquisition of Sirona in October 2024 after controversies and tussles over payment dues, among other things.   The ......

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