Telecom operator Reliance Jio Infocomm has roped in Sunil Dutt, Blackberry's former head for India, as President.
"Yes, I have joined," Dutt confirmed to PTI, declining to provide additional details.
Before serving as BlackBerry India Managing Director, Dutt was country head for Samsung India Electronics when the Korean company witnessed growth in its mobile devices business. Samsung's 'Next is What' campaign was launched during Dutt's tenure.
Dutt has also worked with computer maker HP, Nokia, Whirlpool and coffee chain Barista.
Reliance Jio, a wholly owned subsidiary of Reliance Industries Ltd controlled by Mukesh Ambani, has tied up with telecom companies including rivals Bharti Airtel and Reliance Communications to expedite the launch of 4G services.
The company plans to increase its total workforce to 10,000 this year.