Aditya Birla Minacs (ABM), the business process outsourcing (BPO) subsidiary of Aditya Birla Nuvo Ltd, has brought Bangalore-based startup Radifinity under its fold.

Radifinity, which provides technology solutions in radio frequency identification (RFID), smart cards, global positioning system (GPS) and GPRS, will now become a new business unit within Aditya Birla Minacs. The financial nature of this transaction could not be ascertained.

Radifinity is an incubatee company of NS Raghavan Centre for Entrepreneurial Learning (NSRCEL) at IIM, Bangalore.

The founders from Radifinity have been hired to create a new business unit – Physical Assets Management under Aditya Birla Minacs IT services portfolio. The new unit will focus on delivering physical asset management solutions to customers globally by deploying RFID,

GPS, and other wireless technologies such as GPRS and GSM.

Radifinity’s management team gets a shot in the arm to leverage a larger platform, Jay Krishnan, one of the founders of Radifinity said, in a statement.

Minacs will leverage Radifinity’s domain expertise, contracts and existing client information. ABM currently has customised BPO solutions focusing on customer relationship management, marketing, knowledge & process outsourcing, finance & accounting outsourcing and


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