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Publishing house S Chand gets SEBI nod for IPO

08 March, 2017

Education-focused publishing house S Chand & Company Ltd has received regulatory clearance for an initial public offering (IPO) from the Securities and Exchange Board of India (SEBI).

S Chand, which is backed by private equity investor Everstone Capital, received SEBI’s final observations on March 3, according to information made available on the capital markets regulator’s website.

The New Delhi-headquartered publishing company had filed its draft red herring prospectus with SEBI on 19 December. 

The proposed IPO comprises a fresh issue of shares to raise Rs 300 crore, besides an offer for sale by Everstone and other shareholders, including the promoters.

The move comes soon after S Chand made one of the largest acquisitions in India’s education-related publishing business. As first reported by VCCircle, it picked up a majority stake at an enterprise value of Rs 220 crore ($32.8 million then) in Kolkata-based Chhaya Prakashani Pvt. Ltd, which publishes a gamut of books for students of up to 12th standard (K-12), college-goers and engineering students.

Snapshot of the IPO

Issue: Fresh issue to raise Rs 300 crore besides offer for sale of 4.8 million shares by Everstone, 0.95 million shares by promoters and 0.25 million shares by other equity holders.

Bankers: JM Financial, Axis Capital and Credit Suisse.

Use of proceeds

The bulk of the proceeds from the fresh issue of shares will be used to repay loans worth Rs 240 crore. Much of this was used to finance the acquisition of Chhaya Prakashani.

Company

Founded in 1939 by Shyam Lal Gupta, S Chand group is now owned and managed by Himanshu Gupta and Dinesh Kumar Jhunjhnuwala and their families.

Incorporated in 1970, it is a leading Indian education content company in terms of revenues from operations. It delivers content, solutions and services across the education lifecycle through its K- 12, higher education and early-learning segments. It is the leading K-12 education content company in terms of revenues from operations in 2015-16, according to research agency Nielsen, with a strong presence in CBSE and ICSE affiliated schools and increasing presence in state board-affiliated schools across India.

The firm offers 53 consumer brands across knowledge products and services including S Chand, Vikas, Madhuban, Saraswati, Destination Success and Ignitor.

In FY2015-16, it sold 35.47 million copies of a total of 11,144 titles. Additionally, Chhaya sold 9.88 million copies of 433 titles in FY2015-16. Its top 10 selling titles accounted for sales in FY2015-16 of 2.96 million copies, and 15 of its authors have each sold over a million copies of their titles during the last five fiscals.

The company has a contractual relationship with at least 1,958 authors (including co-authors) for over five years as on 31 March, 2016. Additionally, Chhaya has contractual relationships with at least 24 authors (including co-authors) for over five years as on March 31, 2016.

As of June 30, 2016, its distribution and sales network consisted of 4,907 distributors and dealers, and it had an in-house sales team of 697 professionals working from 58 branches and marketing offices across India. The Chhaya acquisition has expanded its presence in eastern India to include an additional 746 distributors and dealers as of 1 December, 2016.

Financials

The K-12 business has been the key driver, accounting for almost three-fourths of revenues for 2015-16 against half of the total five years ago.

The company’s revenues grew three-fold over the last four years to Rs 538 crore in FY2015-16. EBITDA rose almost five times to Rs 128 crore last year and net profit tripled to Rs 46.6 crore over the same period.

Investors

The publishing house had raised nearly Rs 179 crore ($27 million) from International Finance Corporation (IFC), the private sector investment arm of the World Bank, and its existing investor Everstone Capital last year.

Everstone had previously invested Rs 200 crore in the firm, partly to buy shares from the promoters. It owns 32.27% stake in the firm and is selling half of it in the proposed IPO. IFC will stay put as a shareholder.

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Publishing house S Chand gets SEBI nod for IPO

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