| Log in
Photo Credit: Thinkstock
TMT

Publicis buys out-of-home agency Ecosys in first India M&A in four years

11 April, 2018

Publicis Media, part of French advertising and communications giant Publicis Groupe, has acquired Mumbai-based digital out-of-home agency Ecosys OOH Advertising Pvt. Ltd for an undisclosed amount.

Publicis Media India CEO Anupriya Acharya said in a press release the company has grown significantly in the out-of-home advertising category over the past few years and that the “differentiated expertise” of Ecosys will benefit its clients and fuel growth.

Ecosys CEO Sujit Banerjee said the acquisition will open up new growth opportunities.

Ecosys OOH Advertising was incorporated in 2017, though the business was started two years before. The company is owned by six partners—Sujit Banerjee, Mangesh Shinde, Hardik Kapdi, Manish Chandy, Nipun Arora and Ruben Srivastava—who hold different positions in the firm.

This is the first acquisition in India by Publicis Groupe after a gap of four years, according to VCCEdge, the data research arm of VCCircle. VCCEdge data also show that, in the two years through January 2014, it had acquired as many as eight companies. These included Delhi-based advertising and digital agency Law & Kenneth, Mumbai-based Beehive Communications, digital media agency iStrat and brand strategy consulting firm MarketGate.

These eight included two digital marketing agencies that Publicis Media bought: Convonix Systems in 2013 and Resultrix Media the year before.

Paris-listed Publicis operates through four verticals – Publicis Communications, Publicis Media, Publicis.Sapient and Publicis Health. The group has presence across 100-plus countries and employs nearly 80,000 professionals. The ad agencies under the Publicis Media umbrella include Starcom, Zenith, Digitas, Spark Foundry, Blue 449 and Performics.

Like this report? Sign up for our daily newsletter to get our top reports.


Leave Your Comment
Publicis Groupe to buy marketing and consulting firm Sapient for $3.7B

Publicis Groupe to buy marketing and consulting firm Sapient for $3.7B

Bhawna Gupta 3 years ago
French advertising and communications giant Publicis Groupe has entered into a...
Publicis acquires digital media agency iStrat, consulting firm MarketGate

Publicis acquires digital media agency iStrat, consulting firm MarketGate

Anand Rai 5 years ago
Publicis Groupe, a French MNC specialising in advertising and communications,...
Publicis acquires digital marketing startup Resultrix

Publicis acquires digital marketing startup Resultrix

Anand Rai 6 years ago
Publicis Groupe, a French MNC specialising in advertising and communications,...
No Comments

Publicis buys out-of-home agency Ecosys in first India M&A in four years

Powered by WordPress.com VIP