facebook-page-view
Advertisement

Peek at Intex’s marketing gamble with IPL team franchise

Premium
Peek at Intex’s marketing gamble with IPL team franchise

Bolstered by its newly won rights to operate the Rajkot franchise of the money-spinning cricket tournament Indian Premier League (IPL), consumer electronics firm Intex Technologies (India) Ltd is charting out big plans.Notwithstanding the huge amount of money it will have to spend to operate the IPL team for the next ......

This is a Premium article. Please subscribe or log in to read the full story!

Here's a selection of our recent premium content.

Already a member? Click here to log in.
Advertisement
Advertisement