With 10 lakh+ businesses and 850+ sales, implementation and support network, MARG is expanding its technology across Pharma Software, FMCG, Automobile and other fast-moving trades
Noida, Uttar Pradesh | September 2026
MARG ERP Limited, one of India’s leading Inventory & Accounting Software companies, has signed renowned actor and entrepreneur Suniel Shetty as its Brand Ambassador, marking a significant milestone as the company enters its next phase of technology-led growth.
For more than three decades, MARG has been working behind the counters, warehouses and distribution networks of Indian businesses — helping retailers, distributors and manufacturers manage their everyday operations.
From a chemist managing thousands of medicines, an FMCG distributor supplying hundreds of retailers, an automobile parts dealer managing inventory, to businesses dealing in garments, jewellery and other fast-moving products, MARG ERP has been built around one fundamental challenge: how can technology make everyday business simpler, faster and more profitable?
Today, MARG serves 10 lakh+ businesses through a nationwide network of 850+ branches, business associates, implementation partners and customer support centres.
Technology Built Around Real Indian Businesses
India’s fast-moving trades operate differently from conventional businesses. A retailer may handle thousands of products. A distributor may supply hundreds of retailers every day. Prices and schemes change, stock moves continuously, credit has to be managed and every transaction ultimately has to be reflected correctly in inventory, accounting and GST.
MARG has spent more than three decades developing technology around these everyday realities. Its integrated platform enables businesses to manage Billing, Accounting, Inventory, GST, Sales, Purchases, Distribution and Manufacturing through an integrated business system.
The company is now building the next generation of this platform around AI, Digital Purchase, ERP-to-ERP Ordering, Digital Payments, Business Intelligence and Automation.
From Billing to Business Intelligence
Traditionally, business software recorded what had already happened — what was sold, what was purchased, how much stock remained and how much money was outstanding.
MARG’s next phase is focused on helping businesses use this information to make better decisions. By bringing AI and automation into ERP, the company is working toward software that can help a business understand its sales, stock, purchases, outstanding payments and other operational information more easily.
The larger objective is to move ERP from simply recording business to increasingly helping run the business.
Digitising How India Buys and Sells
Purchase is one of the biggest everyday activities across Pharma Software, FMCG, Automobile and other fast-moving trades. A retailer must continuously decide what to buy, how much to buy and from whom. A distributor must receive those orders, maintain stock, generate invoices, collect payments and reconcile accounts.
MARG is working to digitally connect these processes. Its ERP-to-ERP Ordering initiative is designed to allow requirements generated at the retailer’s end to move digitally to the distributor instead of being repeatedly entered into different systems.
Requirement → Purchase → Order → Supply → Bill → Payment → Reconciliation
The aim is to reduce repetitive manual work and make trade between retailers and distributors faster and more digitally connected.
Pharma Software: Building a Deeper Healthcare Ecosystem
Within pharmaceuticals, MARG is taking this connected model further. The company is building a Healthcare Golden Master — a structured medicine and healthcare product database designed to create a common product information layer across the ecosystem.
This foundation is being used to support medicine mapping, digital purchasing, ERP-to-ERP ordering and regulatory workflows.
Through Pass Ki Dukaan, MARG is also working to digitally connect consumers with neighbourhood chemists. The philosophy is to use technology to empower the local chemist rather than replace the local business with a centralised commerce model.
From Order to Payment
MARG is also expanding digital payment and reconciliation capabilities around business transactions. For a business, receiving money digitally is only one part of the process. The payment must also be matched with the correct customer and invoice and reflected correctly in the accounts.
By connecting payment and reconciliation with ERP, MARG aims to make the complete transaction cycle more seamless:
Order → Bill → Outstanding → Payment → Reconciliation
One Technology Ecosystem for Fast-Moving Trade
MARG’s larger vision is not to create a collection of disconnected applications. It is to digitally connect the everyday business journey:
Manufacturer → Distributor → Retailer → Consumer with Data → Inventory → Purchase → Order → Payment → Accounting → AI working together.
For businesses, the promise is straightforward: less manual work, better control, faster decisions and more connected trade.
Suniel Shetty Becomes the Face of MARG’s Next Phase
It is at this stage of transformation that Suniel Shetty joins MARG ERP as its Brand Ambassador. Known beyond cinema for his entrepreneurial journey, discipline and longevity, Shetty represents qualities that MARG believes connect strongly with India’s business community. His association is expected to strengthen MARG’s national visibility as the company takes its next generation of business technology to retailers, distributors and manufacturers across India.
CMD Speaks
Thakur Anup Singh, Founder & CMD, MARG ERP Limited, said: “For more than three decades, our focus has been on understanding how Indian businesses actually work. A chemist, an FMCG distributor or an automobile parts dealer may sell completely different products, but they face many of the same challenges — inventory, purchasing, credit, payments and profitability.
Our next phase is about connecting these business processes through AI, digital ordering, payments and automation. Suniel Shetty Ji represents trust, discipline and entrepreneurship, and we are delighted to have him represent MARG as we take this technology transformation to businesses across India.”
Suniel Shetty on the Association
Suniel Shetty, Brand Ambassador, MARG ERP, said: “I am proud to be associated with MARG ERP. For over three decades, the company has empowered millions of businesses through technology, and I look forward to supporting its vision of helping Indian entrepreneurs grow with confidence.”
About MARG ERP
Established in 1992, MARG ERP Limited is one of India’s leading Inventory & Accounting Software companies, serving 10 lakh+ businesses through a nationwide network of 850+ branches, business associates, implementation partners and customer support centres.
MARG develops business technology for retailers, distributors and manufacturers across Pharmaceuticals, FMCG, Readymade Garments, Automobile, Jewellery and other inventory-driven industries.
Its integrated technology portfolio spans Accounting, Inventory Management, GST Compliance, Business Intelligence, Digital Payments, Digital Data Entry, Banking Integration, Mobile Applications, Cloud Solutions and AI-powered automation.
As it enters its next phase, MARG is focused on a larger mission — making technology simple, accessible and more powerful for Indian businesses.
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