'Loyalty is difficult to build in the D2C platform': Apratim Majumder, CMO, Good Glamm Group

By Varuni Khosla

  • 17 Jan 2022
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Apratim Majumder, chief marketing officer at the Good Glamm Group, believes it’s important for direct-to-consumer brands to build brands with a purpose, which is what he has set out to do for the company he joined last June. Born as a beauty products company selling MyGlamm brand online, in July ......

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