By’s Payments and Loyalty Forum 2013 had a number of interesting sessions that covered a range of topics to provide a holistic view on the payments and loyalty eco-system of India. One of these was a panel on ‘the evolution of Indian loyalty programmes: new innovations and the road ahead’. According to MS Ashok, COO, Accentiv' India, one of the panel members, 2012 was a good year for loyalty companies. “We generally tend to do well during periods of recession, since companies do not want to let go of their customers,” he said. Watch the video for more.

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