Launched as a support brand, ethnic beverages now outsell energy drink: Hector CEO

By Diksha Dutta

  • 23 Sep 2014
Premium

Gurgaon-based Hector Beverages Pvt Ltd, which entered the beverages market with energy drink under the brand Tzinga, has witnessed an interesting 18 months since Sequoia Capital  stepped in as an investor. Apart from introducing ‘Paperboat’ an ethnic India beverage brand, the company tried its luck at international markets and is ......

This is a Premium article. Please subscribe or log in to read the full story!

Here's a selection of our recent premium content.

Already a member? Click here to log in.