Komli Media India Pvt Ltd, an online ad network in India, has acquired PostClick, a site representation firm in Australia, for an undisclosed sum. PostClick offers business solutions to media agencies and advertisers in mid-tail sectors across business, finance, news, lifestyle and multi-cultural internet spaces.

Komli is backed by venture capital firms like Draper Fisher Jurvetson India (DFJ), Helion Venture Partners, and Nexus Venture Partners. It has funded the cash-plus-stock deal through internal accruals and the fund raised earlier, Prashant Mehta, chief operating officer (COO), Komli Media, told VCCircle.

With this buy, Komli jointly enjoys over 30 million monthly unique visitors across the Asia Pacific region, said a company statement. It believes the acquisition will help the firm to significantly strengthen its products offering in digital advertising space to serve its clients across several Asia Pacific markets. Alister Coleman of AG Coleman & Co has advised PostClick in the transaction. 

PostClick offers site-specific, channel, run-of-network and bespoke solutions to its clients across Australia, and other global markets. It claims over 6 million unique visitors and 70 million page views in a month. PostClick currently has over 100 Australian and global websites as its clients, and has offices in Sydney, Melbourne and Singapore. Its clients include leading news website Bloomberg and Hotfrog, a free online business directory in India. Without divulging details, Mehta says PostClick is a profitable company.

Post this buy, PostClick will operate as a division of Komli Media. Andrew Lockwood, founder and managing director of PostClick, will continue as MD and will oversee the firm’s businesses, added the statement. 

Amar Goel, founder and CEO, Komli Media, says, in the statement, “The acquisition helps to expand our presence in the Australian and South East Asian markets and bring Komli Media’s industry leading solutions to new advertiser and publisher partners.”

Speaking to VCCircle, Mehta, says, the most important thing the acquisition brought to us is the market presence of PostClick in Australia. “It is a very strong brand in Australia and has a very strong publisher relationship in the local market, which are mostly exclusive in nature. It really gives us a good platform to launch our products and services in that market,” he added.

Andrew Lockwood of PostClick says, “Komli Media has been at the forefront of bringing leading solutions to the digital ecosystem. We are confident that joining forces with Komli Media will help us deliver more value to our partners and grow our footprint across Australia and South East Asia.”

Mehta says the main focus right now at Komli is to successfully integrate the two businesses. The firm, however, will continue to look at opportunities for further buys in the Asia Pacific market, besides organic expansion. “Australia is a big market and we see a pretty significant top line opportunity for us from the buy. In the next 2-3 years, the company is expecting around 25% of its revenue coming from the Australian market,” he adds.

Speaking about the business in the ad network space, Mehta says a good technology and a strong publisher relationship will help any ad network to grow significantly. “We are seeing a very healthy growth, much faster than the industry average. We see a good prospect in the business,” concluded Mehta.

Komli is a venture-backed company. It raised funding of undisclosed sum from three venture capital funds in two separate rounds in 2007 and 2008. Its clients include leading international brands such as Facebook, Expedia and Miniclip. The company is headquartered in Mumbai, and has offices in New York, Toronto, Palo Alto and New Delhi.

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