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HT Media backs digital marketing education firm Digiperform
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Delhi-based Digiperform, which offers courses on digital marketing through centres, has raised $3.6 million (Rs 25.4 crore at current exchange rate) in an institutional funding round, the company said in a statement.

HT Media, which publishes Hindustan Times and Mint besides owning other properties, made the investment.

Digiperform, owned by Digital Performance Media Pvt. Ltd, will use the latest round of funding for growth as well as for brand awareness and marketing, the statement said.

“We are focused on creating highly skilled and efficient manpower to support digital economy in India by offering in-demand, job role-specific curriculum and training,” Manu Jolly, co-founder and chief executive of Digiperform, said.

Launched in 2014 by Jolly and Vaibhav Vats, Digiperform offers short-term skill-training courses for job seekers, professionals and business owners for building digital skills. The company offers more than 50 courses in digital marketing that include Google Adwords certification programme, e-commerce marketing, search engine optimisation (SEO) and social media marketing.

Digiperform, which has 36 training delivery centres in 14 states across India, has plans to open 10 more new centres. The company claims to have trained more than 15,000 fresh graduates, professionals and entrepreneurs, as per information available on its website.

The company counts Microsoft, Wunderman, Airtel, HCL, ICICI Bank and Snapdeal among its clients.

Deals in the broader ed-tech sector

A number of ventures in the broader ed-tech space has raised funding in recent times. In the last month alone, there were at least three deals in this space.

Mumbai-based Toppr Technologies Pvt. Ltd, which runs an eponymous ed-tech startup, raised $35 million (Rs 245.19 crore then) in a Series C funding round from new and existing investors.

Bengaluru-based Think and Learn Pvt. Ltd, which runs the country’s most-funded ed-tech startup and unicorn Byju’s, raised $540 million (Rs 3,855 crore then) in a round led by South African tech conglomerate Naspers.

PlanetSpark, a Gurugram-based gamified learning solutions startup, raised Rs 1.6 crore from FIITJEE Ltd, a test-preparation company backed by Matrix Partners India.

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