How Hokey Pokey ice-cream maker tweaked product strategy to drive growth

By Debjyoti Roy

  • 12 Jan 2016
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Drums Food International Pvt Ltd, the maker of Hokey Pokey ice cream, more than doubled its revenue last fiscal year after it changed the pricing and distribution strategies for its flagship product.The company earlier used to sell its ice creams at Rs 250 for a 250-ml pack through franchisee partners ......

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