Until a year and a half ago, online grocery delivery startup Grofers was cruising comfortably on a growth path after raising more than $150 million from marquee investors such as SoftBank and Tiger Global. Then it hit a big bump. It exited several cities in 2016 and switched to an inventory-led business model towards the end of the year to cut losses.
The strategy seems to be working, and it has survived without fresh funding since 2015. In an exclusive conversation with VCCTV, co-founder and CEO Albinder Dhindsa talked about Grofers’ efforts to turn around its fortunes, tackling competition and whether any deal with e-commerce giant Amazon is in the offing.
Watch the video to know more.
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