How Arré is readying its content play

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Other | Credit: Reuters

It's no more about the 'wow' factor, rather 'Arré' is the new way of wooing Indian audiences online. Arré, the yet-to-be-launched digital media brand from the house of U Digital Content Pvt Ltd is gearing up for a big-bang launch by February next year.Set up by founder of UTV Software ......

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