BCCL’s Brand Capital to bet on Gurgaon dairy startup

By Debjyoti Roy

  • 01 Nov 2016
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Credit: Thinkstock

Brand Capital, the ad-for-equity investment arm of media firm Bennett, Coleman and Company Ltd (BCCL), is investing in a Haryana-based dairy startup, a person privy to the development told VCCircle. Country Delight, which sells organic milk through a premium-priced subscription-based model, is in an advanced stage of discussion with Brand Capital ......

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