Atomicwork, Flipspaces, Cirkla, GoodGudi, Mappls Kogo snag early-stage funding

By K Amoghavarsha

  • 05 Sep 2023
Raj K. Gopalakrishnan and Praveer Kochhar, co-founders, Mappls Kogo

Business-to-business (B2B) software-as-a-service (SaaS) startup Atomicwork, interior design firm Flipspaces, sustainable packing solutions startup Cirkla, consumer goods startup GoodGudi and traveltech startup Mappls Kogo have raised early-stage funding, the companies said Tuesday. 

The SaaS startup raised $11 million (Rs 91.3 crore) in a seed funding round led by Matrix Partners India and Blume Ventures. The round also drew in participation from Storm Ventures, Neon Fund, and some angel investors from Silicon Valley and India. 

The startup, which is based out of San Francisco and Bengaluru, plans to use the funding for product development, development of its technology stack as well as marketing. 

Founded in 2022 by Vijay Rayapati, Kiran Darisi and Parsuram Vijayasankar, Atomicwork is a platform which is focused towards improving workflow by bringing employees, IT systems, and HR operations together on a common platform. 

Packaging firm Cirkla raised $3 million (Rs 24.9 crore) in a pre-seed funding round led by Matrix Partners India. The round also saw participation from Stellaris Venture Partners and some angel investors.  

The US-based startup will use the funds to scale operations, strengthen its salesforce and invest in new technologies. 

Founded in 2023 by Vaibhav Goel, Ankur Gupta and Kapil Bhardwaj, Cirkla provides sustainability packaging solutions to companies. It is an end-to-end packaging platform, offering brands the tools and expertise to assess the environmental impact of packaging, develop sustainable alternatives, and facilitate scale in manufacturing as well  

The startup has partnered with brands across industries such as consumer packaged goods, food service, and healthcare across the US, UK, Europe and India. 

Interior design firm Flipspaces, consumer goods markeplace GoodGudi and traveltech startup Mappls Kogo have raised early-stage funding, the companies said on Tuesday. 

Flipspaces 

Flipspaces has secured $4 million (Rs 33.1 crore) as a part of its pre-Series B funding round led by Prashasta Seth, the former chief executive officer of IIFL AMC. The round also saw participation from Flipspaces’ existing backers along with undisclosed family offices.

The firm plans to use the fresh funds for expansion, scale-up technology stack and global supply chain.

Flipspaces was founded in 2015 by Kunal Sharma, Ankur Muchhal, Vikash Anand, Mrinal Sharma, Prafful Sahu and Ritesh Ranjan. It offers a full-stack solution for the design and building of commercial spaces. It also has a global supply chain platform for interior products and services.

“We’ve seen growth in the US market combined with good India numbers. Basis this, we aim to improve our tech to enable processes at scale and double down on building on our supply chain capability to serve globally,” said Kunal Sharma, founder and chief executive officer, Flipspaces. 

Mappls Kogo 

Mappls Kogo has raised $1.08 million (Rs 9 crore) in a funding round from listed digital maps company MapMyIndia.  

This is the second investment from MapMyIndia. It had previously invested Rs 10 crore in the startup in 2022.  

Founded by Raj K. Gopalakrishnan and Praveer Kochhar in 2020, Mappls Kogo is an AI-based platform that helps users with expert recommendations generated by AI and save money in the process. 

The startup has collaborated with brands such as KTM, TVS, Jawa, and other original equipment manufacturers (OEMs) and claims to have a user base of 2 million.  

GoodGudi

GoodGudi has secured an undisclosed amount in a seed funding round led by AC Ventures. The round also saw participation from April ventures, undisclosed high-net-worth individuals (HNIs) and angel investors like Kunal Shah of Cred and Aprameya Radhakrishna of Koo.  

The fresh proceeds will be deployed to set up the startup’s offline retail presence across India. 

Founded by Anurag Gupta and Sagar Yarnalkar, GoodGudi is a retail chain that offers household and consumer goods including home utility, travel accessories, gifting, fashion accessories, personal care, kitchenware, stationery, kids, and toys.