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D2C space in India thriving; no post-pandemic blues

By Debjyoti Roy

  • 29 Dec 2021
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D2C space in India thriving; no post-pandemic blues
Credit: 123RF.com

Direct-to-consumer (D2C) or digitally-native brands in India have matured over the last couple of years, and giving a stiff challenge to the traditional retail industry with their tech-driven disruptive models. Ironically, the pandemic that caused the temporary closure of physical stores, and made customers very reluctant to shop offline, helped these ......

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