Direct-to-consumer (D2C) or digitally-native brands in India have matured over the last couple of years, and giving a stiff challenge to the traditional retail industry with their tech-driven disruptive models. Ironically, the pandemic that caused the temporary closure of physical stores, and made customers very reluctant to shop offline, helped these ......
D2C space in India thriving; no post-pandemic blues
By Debjyoti Roy
- 29 Dec 2021