Customer Centria Enterprise Solutions Pvt Ltd, an analytic and marketing solutions firm, is eyeing up to $5 million in venture capital funding as it looks to expand its marketing and sales play globally. The two-year-old Mumbai-based startup, which offers end-to-end customer relationship management (CRM) services, plans to raise this funding in the next 8-12 months.
The firm provides end-to-end services from analytics and marketing solutions to consulting and implementation of the technology services to managing customer engagement.
Customer Centria will use the funds in IT creation and product development besides having also started software development, said CR Vinay, co-founder & managing director of the firm. Customer Centria plans to ultimately integrate all these products. The firm has also recently opened a Bangalore office for product development.
Customer Centria has developed projects like GoJiyo.com, a social networking platform which promotes Godrej brand. Besides the consumer sector, Customer Centria is also strong in the telecom space where, besides Indian telcos, it has clients in Africa, Thailand among others. It also has clients in retail and BFSI (Banking, Financial Services and Insurance), where it is executing a project for a "large banking enterprise."
Customer Centria also plans to expand its global management bandwidth by opening offices in the US, United Kingdom and Africa. The company already has a service office in Chicago, besides offices in Singapore and Australia.
"These management personnel in US and UK offices should join us by Februay 2011," said Vinay, who has more than 13 years experience in advertising, marketing and technology having worked for ad agencies like O&M, Lintas and Ambience Publicis. The other co-founder of the firm is PS Krishnan, a MTech from IIT Madras with 15 years of experience in analytics and technology.
Besides, Customer Centria has also added to its top management with recent hire of Nikhil Puri, till recently CEO of Dun & Bradstreet's Learning Factor. Puri joined the firm as senior vice-president of strategic program management and operations.
Customer Centria expects its workforce to reach 100 from the current 75 and may expand to 500 employees in the next two-three years.
According to VCCedge, there have been 32 angel and venture capital deals with a disclosed value of $158 million in the information technology (IT) sector till date this calendar year.