Chai Point’s Amuleek Bijral on how the firm is eyeing distribution biz with BoxC

By Debjyoti Roy

  • 14 Dec 2018
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Amuleek Bijral

Tea retailer Chai Point has made a mark for itself in the country’s tea market. Besides its stores and delivery business, the company has aggressively pushed an omnichannel strategy by setting up dispensers and starting operations online. Founded in April 2010 as a brick-and-mortar tea café chain, Chai Point adopted an ......

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