Can superplex change the game for PVR?

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PVR_by-Junaid.jpg | Credit: Shah Junaid/VCCircle

PVR Ltd, India's largest multiplex chain, is hoping its newly launched format of superplexes will elevate the game in the film exhibition business and augment its own margins significantly. A superplex is a format with more than twice the number of screens in a conventional mulitplex.The company's first superplex, unveiled ......

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