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Bottomline: D2C label Bewakoof yet to recover from Covid crash despite Birla backing

By Aman Rawat

  • 02 Apr 2024
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Bottomline: D2C label Bewakoof yet to recover from Covid crash despite Birla backing
Bewakoof founder and CEO Prabhkiran Singh

Direct-to-consumer (D2C) fashion brand Bewakoof Brands Pvt. Ltd, which was acquired by TMRW, a wholly owned unit of Aditya Birla Fashion and Retail Ltd (ABFRL), a little more than a year ago, hasn’t yet managed to turn itself around despite receiving the backing of one of India’s biggest conglomerates.   As ......

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