Bollywood takes to startups; investments begin to pay off

By Ranjani Raghavan

  • 14 Nov 2021
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Credit: 123RF.com

Bollywood stars have taken to the startup world in a big way, making investments as an extension of their brand strategy.    In September this year, Malaika Arora launched Malaika Arora Ventures to invest in brands focused on health, wellness and lifestyle.  Arora, in a statement, said her venture was in ......

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