Sofware-as-a-service (SaaS) company, Emitrr has raised $4 million (Rs 31 crore) in a pre-Series A round of funding led by existing investors Chiratae Ventures, Venture Highway, FortyTwo VC, and Axilor Ventures.
The company will primarily use the newly infused funds to scale its go-to-market efforts and improve product capabilities to solve deeper problems for local businesses, like payments.
“With companies like Amazon and Uber offering a world-class customer experience, today the end user’s expectations have skyrocketed - they demand similar digital journeys from all businesses. Our product is enabling that experience for our end user when they interact with a local business,” said Anmol Oberoi, founder at Emitrr.
Launched in 2020 by Oberoi, the US-based startup is a communication platform leveraging SMS as a means of communication. Over 150 business brands, especially in healthcare & home services, are using Emitrr to facilitate digital experiences and automation for their customers through multiple solutions. The company claims to be handling data of over 1 million customers.
VC-backed SaaS startup Qapita has last week acquired Pune-based ESOP Direct in an all-cash deal.
In mid-July, artificial intelligence-based SaaS startup Detect Technologies raised $28 million in a Series B round led by Prosus Ventures along with existing investors Accel, Elevation Capital, Shell Ventures, Bharat Innovation Fund and Blue Hill Capital.
Among equity deals, one large transaction was Toplyne Labs Pte. Ltd, which runs an eponymous software-as-a-service (SaaS) platform. It raised $15 million in its series A funding round co-led by Tiger Global and Sequoia Capital India.