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Nir Eyal

Angel or devil: Who's really investing in your startup?

General

11 November, 2013

Angel or devil: Who's really investing in your startup?

A friend called me heartbroken, crying. She had spent months looking for investors to fund her fledgling startup and now ......

Why business is addicted to habits

General

06 May, 2013

Why business is addicted to habits

Habits are good for business. In fact, many industries could not survive without them. The incentive systems and business models ......

Viral loops or viral ‘oops'?

General

03 April, 2013

Viral loops or viral ‘oops'?

Recently, MessageMe it had grown to 1 million users in a little over a week’s time. The revelation captured the ......

Getting your product into the habit zone

General

10 September, 2012

Getting your product into the habit zone

As the web becomes an increasingly crowded place, users are desperate for solutions to sort through the online clutter. The ......