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Ananta Capital picks up majority stake in mattress maker Springwel

By Debjyoti Roy

  • 30 Jun 2022
Ananta Capital picks up majority stake in mattress maker Springwel
Credit: 123RF.com

Sector-agnostic investment firm Ananta Capital has acquired a majority stake in mattress and sleep solutions brand, Springwel Mattresses Pvt. Ltd. 

This is the second transaction by Ananta Capital - a private equity platform backed by Mumbai-based Taparia family of Famy Care Group - this week.

On June 28, the private equity platform – backed by Mumbai’s Taparia family (Famy Care Group) - led a $10 million round in healthy snacks startup Open Secret. The financial contours of the latest deal, however, have not been disclosed. 

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Springwel is engaged in manufacturing and selling of mattresses, home furnishing products and industrial foam in India. The company runs over 75 exclusive brand outlets along with a pan-India network of over 1,000 dealers and distributors.  

“After having built and grown Springwel over the last 25 years, we wanted to partner with like-minded investors who are not just good operators of businesses but can also someone we can have a long-term partnership with,” said Ramprakash Marwah and Paramjeet Singh Chhabra, two founding members of Springwel. 

The company, launched in 1996, will use the capital for EBOs and distribution expansion, ramp up of online channels of sale, launch of new innovative products, and technology upgradation. It claims that the firm is on course to generate Rs 300 crore revenue in fiscal year 2022-23.  

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Ananta Capital had acquired a majority stake in D2C beauty and personal care startup Bella Vita Organic. Taparia Family also owns the Guardian Pharmacy chain along with master franchise of GNC business for India, the global nutritional supplements brand.  

“Our strategy is to double down on the personal care and home improvement space of India and use digital channel as the common thread of hyper growth for all these businesses. We are looking at some more acquisitions in these categories and building all our consumer brands businesses as part of a single balance sheet to drive maximum synergies among them, said Sanjeev and Ashutosh Taparia, part of Taparia family and managing partners, Ananta Capital. 

The mattress market, which is highly unorganized in India, has some of the well-established players such as Sleepwell, Sheela Foam and Kurl-on. Offlate few of the D2C startups have also managed to attract the attention of both the consumers and investors.  

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For instance, Wakefit Innovations Pvt. Ltd, one of the leading mattress makers and a sleep and home solutions company, had in November last year raised Rs 200 crore in its Series C round of funding led by SIG Global, operated by US-based quantitative trading firm Susquehanna International Group.

VCCircle reported in April this year that the brand was also exploring merger talks with Homelane. 

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