Technology giant Accenture has agreed to acquire Stuttgart, Germany-based Mackevision, a company that produces 3D-enabled content and is known for creating the visual effects for the popular TV series Game of Thrones.
The acquisition will add state-of-the-art visualisation capabilities to Accenture Interactive’s digital services portfolio, the company said in a statement, without disclosing financial details. Accenture Interactive is the tech firm’s digital services arm.
“This is truly a one-of-a-kind opportunity for us,” said Jamie Posnanski, global content practice lead at Accenture Interactive. “Mackevision has a deep roster of highly-relevant creative and technical talent in emergent capabilities, and operates with mature offerings on a global scale. It’s rare to find this combination in the market.”
Mackevision offers production and visualisation services for online product configurators, digital and print catalogues, virtual showrooms, point-of-sale kiosks, augmented and virtual reality experiences, as well as broadcast video and feature films.
Brian Whipple, head of Accenture Interactive, said Mackevision can use engineering data to construct ‘digital twins’ of complex physical products. Also, Mackevision can generate nearly any type of visual content from these digital twins by applying the latest techniques in computer-generated imagery, visual effects and augmented reality/virtual reality. “This highly-specialized approach has the potential to transform product design as well as fuel the next generation of consumer experiences,” Whipple said.
Accenture said the ability to create digital imagery of the highest quality based on ‘digital twins’ is key to its vision of delivering a broader set of services around smart, connected products, platforms and business models to a wide range of industries, including automotive, industrial equipment, consumer goods and retail.
Founded in 1994, Mackevision has more than 500 employees at offices in Munich and Hamburg as well as in the US, the UK, China, South Korea and Japan. It has clients such as Audi, BMW, Fiat Chrysler, Hyundai, Jaguar, Land Rover, Mercedes-Benz and Porsche.