Why brands must create innovative loyalty programmes for millennials

Creating loyalty programmes for the millennials is a challenge for many organisations, as social media, increased connectivity and brand awareness makes the younger generation far more willing to experiment with new products and services. Still, this is a segment companies want to tap into regardless of the challenges. A panel of industry executives discussed the challenges and the opportunities at the News Corp VCCircle India Loyalty Conclave 2017. Watch the video for more.

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