TC Show Off Ep 15: How Refiral’s marketing tool increases conversion, customer acquisition & retention for e-com sites

By VCC Staff

  • 17 Nov 2014

In the fifteenth episode of TC Show Off, a weekly show that provides startups a platform to showcase themselves, their business models, the core USP etc., Refiral’s co-founders Anmol Batra and Rajat Goel showcase how the startup’s end-to-end marketing tool increases conversion, customer acquisition and retention for e-commerce sites.

It helps users target all three pain points for any e-commerce website, which is increasing the conversion rate, acquiring new customers, and retaining existing ones. According to the company, with its tool, e-commerce sites can boost sales up to 3x via a one-time setup, fully automated and 100 per cent customisable social referral campaign.

“Designed to serve all types of online businesses, Refiral mixes rewards with referral marketing and spreads it virally. Once the client has setup their campaign, we handle everything – from tracking who has referred who, integration with the company’s payment provider, fraud detection and protection to a complete analytics dashboard,” said Batra.


“Our USP is our post paid pricing model. You pay us only for the sales we bring you. No initiation cost, no long term contracts, and no minimum usage fee. Moreover, you get free targeted social media marketing, email marketing, and analytics,” added Goel.

The five month old startup claims to be already live on 60 websites (within India and abroad) as of now. It is now looking to raise about $1.5 million in funding that will be invested in building the team. The current team size is 22 people.

When asked by Girish Shivani, co-founder, YourNest Angel Fund, on the startup’s revenue model, Batra said, “We charge a fixed commission from our clients that varies depending upon the industry/product category. It can go up to 12 per cent.”


Watch the video for more.

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