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FirstCry buys Mahindra's BabyOye; gets $34 mn from Mahindra, Adveq & others

Consumer

18 October, 2016

FirstCry buys Mahindra's BabyOye; gets $34 mn from Mahindra, Adveq & others

Online baby products retailer FirstCry has agreed to acquire auto-to-software conglomerate Mahindra & Mahindra Ltd’s baby-care business BabyOye in a ......