Startup growth hacks that can build Unicorns without burning cash
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Unicorns are not just companies that are valued at over a $1 billion, but are also those growing at a breakneck speed. Both business-to-consumer (B2C) and business-to-business (B2B) startups are burning cash in order to get ahead in the startup game. Consumer based startups lead the pack with huge discounts and freebies on offer to attract consumers. According to a 2015 report by Goldman Sachs, around 30% of the cost of an e-commerce player in India comes from offering discounts.

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