FirstCry, an online-first baby products retailer, has made its third acquisition with a deal to control a firm that sells diapers offline as well as online, three sources told VCCircle. The SoftBank-backed firm has bought a majority stake in Indore-based Cuddles launched in 2016 and operated by Swara Baby Products Pvt ......
SoftBank-backed FirstCry buys diaper firm in third acquisition
By Debjyoti Roy
- 30 Mar 2021