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SoftBank-backed FirstCry buys diaper firm in third acquisition

By Debjyoti Roy

  • 30 Mar 2021
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SoftBank-backed FirstCry buys diaper firm in third acquisition
Credit: Pexels

FirstCry, an online-first baby products retailer, has made its third acquisition with a deal to control a firm that sells diapers offline as well as online, three sources told VCCircle. The SoftBank-backed firm has bought a majority stake in Indore-based Cuddles launched in 2016 and operated by Swara Baby Products Pvt ......

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