Snapdeal ropes in Idi Srinivas Murthy from GSK Consumer as senior VP for marketing

E-commerce marketplace Snapdeal, which is run by Delhi-based Jasper Infotech Pvt Ltd, has appointed Idi Srinivas Murthy as senior vice-president for marketing, it said on Tuesday.

Murthy replaces Sandeep Komaravelly, who will now play a strategic leadership role within the company. The firm did not share details on Komaravelly's new role.

An MBA in marketing & finance from IIM Calcutta, Murthy worked with GlaxoSmithKline (GSK) Consumer Healthcare as regional marketing director in Africa before joining Snapdeal. He spearheaded GSK’s portfolio expansion, innovation and consumer and medical marketing across 44 countries.

Murthy has previously worked with Coca-Cola for over a decade and has held various positions across marketing and operations. In his last role, he as marketing director, India and South West Asia Business Unit.

He is an electrical engineer from Vivekananda Engineering College, Mumbai.

Snapdeal has emerged as one of the top three e-commerce marketplaces in the country along with Flipkart and Amazon. It is also the second most funded tech venture in India behind Flipkart.

Snapdeal has been in the midst of a slew of top management changes. Last week it roped in Vivek Patankar as senior vice president – finance from Unilever to replace Aakash Moondhra, who had quit as CFO.

In February, Snapdeal CTO Amitabh Misra had quit the company. Around the same time, Jeyandran Venugopal was roped in from Yahoo as technology advisor.

(Edited by Joby Puthuparampil Johnson)

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