Maverix Platforms Pvt. Ltd, which runs ready-to-cook food brand Fingerlix, has raised $3 million (Rs 19.5 crore) from private equity firm Zephyr Peacock India in its Series A round of investment, it said in a statement.
The company will use the capital to enhance its product line, expand to Pune and Bangalore, and strengthen its team, the press note added.
Fingerlix provides users with ready-to-cook products such as batters, mixes, curries, dals, parathas and fully-ready accompaniments. The company claims that the food is prepared with authentic ingredients, and allows users to customise dishes as per their taste.
Customers can place orders on its Android or iOS app, or website.
“We and look forward to working closely with Zephyr Peacock in areas of product development, market expansion, widening of our distribution channels and strengthening our regional presence in high-demand geographies,” said Shrikrishna Bharambe, founder and chief executive of Fingerlix.
Fingerlix was founded in 2015 by Bharambe, Shripad Nadkarni, Varun Khanna and Abhijit Berde. IIM-Bangalore alumni Bharambe and Nadkarni and Jamnalal Bajaj alumnus Khanna had previously worked at MarketGate Consulting together. Berde is a chef and has worked with the ITC group of hotels, The Oberoi Hotels, BJN restaurants, Kingfisher Airlines, and Indian Cuisine Gate Gourmet earlier.
Zephyr Peacock India manages assets worth $225 million across three funds. It has investments in application software provider Miles Software Solutions, telecom services provider Metro Wireless Engineering India, electric utilities provider Flareum Technologies and life sciences tools and services provider Aizant Drug Research Solutions, among others.
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