Realty portals Housing, PropTiger and Makaan will soon host international property listings with parent Elara Technologies Pte Ltd joining REA Group’s network, which, it says, is the world’s largest source of global property listings.
“This collaboration will bring together Elara Technologies’ group companies from India and REA Group-owned and partner sites across China, the US, Australia, Indonesia, Malaysia, Singapore, Thailand, Hong Kong and Macau, including leading portals such as realtor.com, realestate.com.au andiproperty.com.my,” said a press statement from Elara, in which News Corp holds a significant stake.
Australia-based REA Group, which is majority-owned by News Corp, pumped $50 million into Elara when SoftBank-backed Housing.com merged with PropTiger in an all-stock deal early this year.
After Elara joins REA’s network, its users will have access to more than 4.5 million listings from 72 countries. The property seekers will be able to view global listings translated in their respective local currency and languages, the statement added.
Dhruv Agarwala, CEO of Housing.com, PropTiger.com, and Makaan.com, said, “In the last few years, there has been a growing appetite for overseas property investment in the Asian market, including India. At the same time, Indians now aspire to own property in international locations for work or leisure.”
PropTiger, incorporated in Singapore as Elara Technologies Pte Ltd, was founded in 2011 by Dhruv Agarwala, Kartika Varma and Prashan Agarwal. Besides News Corp, it has raised funding from Accel Partners, SAIF Partners and Horizon Ventures.
Other realty portals like 99acres and Square Yards also have overseas property listings.
News Corp, the largest investor in Elara, owns the parent of this website.
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