Mumbai-based Zoomin Online India Pvt Ltd, a provider of online digital photo printing and merchandise, has acquired San Francisco-based firm Photojojo Inc, which sells photography-related gears. This acquisition will help Zoomin expand presence to developed markets like the US, Australia and Singapore.
A spokesperson of Lightbox, an investor in Zoomin, confirmed the acquisition to VCCircle. We are awaiting more details on the deal.
Started in 2007, Zoomin.com is an online service that enables customers to store, share, and print their digital photos. It allows customers to upload unlimited photos and securely share them for free, with friends and family. They can order photo prints or personalise gifts with their favourite photos, a theme and message – delivered to any location anywhere in the world.
Zoomin, which currently ships to India, the US, the UK and Canada, also runs offline retail studios in partnership with Crossword bookstores in Delhi-NCR, Mumbai, Pune, Ahmedabad, Bangalore, Kolkata and Chennai. Visitors can purchase print products from these studios.
Zoomin is backed by VC investors including Sherpalo Ventures (portfolio now managed by Lightbox), First Round Capital and SVB India Finance. The firm competes with Printo, iTasveer and Shutterfly Inc.
Founded in 2005 by Amit Gupta, Photojojo sells photography-related gears like phone lenses for iPhone and Android devices, time lapse cameras, lapel mics, solar chargers, phone filter kits and photography drones.
It claims to have built a community of more than 2 million mobile photography enthusiasts, who subscribe to its newsletter and also engage on social media platforms such as Instagram, Facebook, Twitter and Tumblr. A serial entrepreneur, Gupta had earlier founded three ventures – Jelly, Creative Code and The Daily Jolt.
According to a report by The Economic Times, which first reported the deal, this acquisition is being financed by fresh funding of over $8 million from Lightbox Ventures.
(Edited by Joby Puthuparampil Johnson)
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