Novo Nordisk and Emcure Launch Weight-Loss Drug Brand in India
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Novo Nordisk, Emcure to launch new brand of weight-loss drug in India

By Reuters

  • 10 Nov 2025
Novo Nordisk, Emcure to launch new brand of weight-loss drug in India
The Novo Nordisk office in Bagsvaerd, on the outskirts of Copenhagen, Denmark. | Credit: Reuters/Tom Little

Novo Nordisk has partnered with India's Emcure Pharmaceuticals to exclusively distribute and market its weight-loss drug under a new brand in the country, the companies said on Monday.

Under the agreement, the Danish drugmaker will sell Poviztra 2.4 milligram (mg) semaglutide injection in India as a separate brand of its blockbuster weight-loss treatment Wegovy.

Shares of Emcure Pharma rose following the announcement, trading 6.5% higher at 1,451 rupees.

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Novo Nordisk launched Wegovy in India in June, three months after Eli Lilly introduced its competing weight-loss product Mounjaro in the world's most populous nation.

Wegovy's 2.4 mg dose is priced at 26,015 rupees for a month's supply in India, while pricing for Poviztra was not disclosed.

"This partnership is part of Novo Nordisk India's efforts to ensure its innovative treatments reach a greater number of patients in India," the Danish company said in an exchange filing.

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Last month, Eli Lilly also partnered with Cipla to sell its weight-loss drug under a separate brand in India.

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