Personal finance portal, which is backed by early stage investor Seedfund, has been acquired by Noida-based financial products distribution company NetAmbit InfoSource & e-Services Pvt. Ltd. The deal would help NetAmbit start internet enabled model to generate and complete leads.

The deal would give NetAmbit synergies in the online area and offer comparisons on financial products alongwith with its offline reach. gets 1.5 lakhs visitors per month, 1 million page views per month, a customer base of 0.8 million. NetAmbit plans to take this to 2 million visitors and 30 million page views in 2 years with revenues of Rs 50 crore in the next 3 years. Rupeetalk also has a database of articles across financial products like insurance, loans, credit cards, mutual funds.

“We are delighted with the acquisition of; this acquisition will help NetAmbit in building an internet enabled model of sales and help to establish a footprint in the growing internet space by providing customers with an unbiased and dispassionate advice on financial products. We hope to redefine the online financial services business by establishing a new paradigm in efficiency and customer service,” said Girish Batra, CMD, NetAmbit.

NetAmbit, which has 4000 people across 140 locations, is one of the largest third party direct marketing firms in India. T It has strong distribution channels retailing a range of different products like Loans – Home, Personal and Loan Against Property, Mutual Funds,

Insurance – life, auto, health, Corporate Fixed Deposits, etc.

The company has pioneered the Direct Marketing Model which is now generically referred to as the ‘NetAmbit Model’ in the industry. It is backed by venture capital firms Bessemer Venture Partners and Helion Ventures. NetAmbit has grown from just 13 to 140 locations between FY06 & FY09 and increased the amount of business sourced by 12x in the

past 3 years.

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