Market research company Nielsen acquires Indicus Analytics

US-based information and research services provider Nielsen Holdings NV has acquired New Delhi-based Indicus Analytics Pvt Ltd, a data analytics, economic modelling and forecasting services provider, for an undisclosed amount, the company said on Thursday.

Established in December 2000, Indicus Analytics provides custom economic insights, analytics and data products for clients in consulting, ministries and policy groups, MNCs, and domestic companies across multiple sectors.

Its data products include Market Skyline of India - district profile, City Skyline Neighborhood Series, District GDP, Urban Consumer Spectrum and Towns & Rural Blocks of India.

Laveesh Bhandari, founder and managing director, Indicus Analytics, said, “This is a great day in the journey of Indicus Analytics. Our services and data products have received worldwide recognition and we see the acquisition by Nielsen, a global leader in information and insights as the next stage of our growth. We can now look forward to expand our premier services and products not just in India but globally as well."

The acquisition helps Nielsen strengthen its portfolio in India by combining its information and insights capabilities with Indicus’ focus on analytic solutions, the company said.

“With the acquisition of Indicus Analytics, Nielsen will add capabilities for macro and microeconomic research and analytics with relevance for both public and private sectors,” said Piyush Mathur, president, Nielsen India region.

Nielsen provides services for measuring and analysing consumer confidence. It has a presence in around 100 countries with headquarters in New York, the US and Diemen, the Netherlands.

(Edited by Joby Puthuparampil Johnson)

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